Creating a logo to illustrate your business is as important to your
business as your
company's name. Your brand or corporate identity is
often the first impression a
prospective client has with your
company. The strength of branding lies in its ability to create an
emotional response, often at the subconscious level. The goal, of
that this response is a positive one.
Color and shape hold emotional and psychological significance.
Typography, the art of choosing typefaces and arranging text, is
just as important to a brand identity since letters are essentially
"shapes" that give meaning. By knowing your target audience, these
creative design elements can be carefully chosen and integrated to
produce a corporate identity that effectively delivers your message
to your audience.